What’s the definition of a Digital Marketing Strategy?

A digital marketing strategy explains how a company plans to use modern digital channels, such as the internet in general and social media in particular, to promote their products or services and engage with potential customers. It is the map guiding businesses as they traverse the complex and often confusing digital world. Here are the three defining features of a good digital marketing strategy.

  1. Assessing digital assets

Right at the start of your digital marketing strategy, it is important to know and understand the tools that will be used to execute the plans that follow. Assessing your company’s digital assets is the best way to do this, and is the first step to enhancing the value of those assets. The company website is ordinarily a business’ primary digital asset, and hence it must be maintained and its performance optimised as a matter of first importance. This can be done, for example, through adopting a keyword strategy to improve SEO. Your success or otherwise can be measured using online analytics tools and other metrics.

  1. Content strategy

Good content is a key defining feature of digital marketing strategies. Not only does it convey a sense of quality and expertise, it improves user experience and encourages visitors to come back again and again to your website and other digital platforms. digital marketing Your content strategy will vary depending on your product and target market, but many businesses find a well-written, informative and interesting blog to be a good way of engaging with customers and providing the company with a more personable feel.

  1. Social media strategy

Social media is an increasingly important feature of digital marketing strategies due to the rise to prominence of websites such as Facebook, Twitter and LinkedIn. Social media platforms can be a great way to raise your online profile and win customers. However, there are a few questions that your digital marketing strategy needs to answer to make the most out of social media. For example, what social media platforms should we use? Facebook might be the best outlet for companies wishing to reach customers, but many business-to-business companies believe it lacks the professionalism of platforms such as LinkedIn and, to a lesser extent, Twitter. Another question worth asking is, how much money will you spend on advertising on social media? Some decide to invest highly in social media, while others rely on organic reach. Finally, how often should we post on social media? You want to promote your material but not be a nuisance to users. Conclusion The defining features of a digital marketing strategy are an assessment of your company’s digital assets, a highly developed content strategy and a plan for how to best use social media. Make sure that these are at the forefront of your mind when drawing up a digital marketing strategy for your business. Visit Related Blogs Choosing the Right E-Commerce Platform for Your Business How to Make your Website More Engaging for Visitors Can a Website Design get Better with Age?




Why is Big Photography so important to Web Designers?

Big photography is growing as a phenomenon within web design, as increasing numbers begin to recognize and appreciate the benefits of big and beautiful backgrounds. Large, successful brands such as Apple and Google Nexus already incorporate big photography into their website design, and many others are following suit. But why is big photography suddenly so important to web designers? Here are the three main benefits of big photography that explain its increasing use in web designer.

1. Communicating your message instantly The importance of grabbing users’ attention as quickly as possible cannot be underestimated, and perhaps the best way to communicate your message instantly is through the use of big photography. A visitors’ eyes are naturally drawn first to big photography, providing you an excellent opportunity to promote the message about your business that you want them to understand. For example, a restaurant may have a big photograph of one of its finest dishes as the background to its website, with a sentence such as “Fine dining in a friendly environment”. Straight away, this informs potential diners about the restaurant and entices them to explore the site further to find out more.

2. Adding aesthetic beauty The appearance of your site is crucially important. This is because attractive and visually appealing websites contribute to improved user experience and therefore help with converting users to customers. In contrast, dull and uninviting sites are rarely, if ever, successful at achieving their designer’s aims. If used well, large photographs can be an important part of your website designer appearance, adding aesthetic beauty that conveys a sense of stylishness and sophistication to users, as well as engaging them with your company.

3. Showcasing your products Big and beautiful background images of your products in action can be a powerful and effective way to showcase them to potential customers, who are instantly given a better view of what you offer and can therefore quickly appreciate its value. This is particularly helpful in encouraging visitors to purchase a product, as it significantly reduces the time they have to spend searching for something that they wish to buy. Put your best products in a prominent position on your site using big photography and watch as they sell like hotcakes! Good examples of companies superbly showcasing their products with big photography include the aforementioned Google Nexus, HTC and Juliana Bicycles. Conclusion Big photography is a trend in web design that seems only set to become more popular heading into the rest of 2015. This is because it brings many benefits, including communicating your message instantly, adding aesthetic beauty and showcasing your products. When initially designing or updating your website, take time to consider whether your business’ site could benefit from incorporating big photography. Related Blogs What Can We Learn from Single-Page Website Design? Should You Start a Business Blog? Why is Wireframing so Important?