A digital marketing strategy explains how a company plans to use modern digital channels, such as the internet in general and social media in particular, to promote their products or services and engage with potential customers. It is the map guiding businesses as they traverse the complex and often confusing digital world. Here are the three defining features of a good digital marketing strategy.
- Assessing digital assets
Right at the start of your digital marketing strategy, it is important to know and understand the tools that will be used to execute the plans that follow. Assessing your company’s digital assets is the best way to do this, and is the first step to enhancing the value of those assets. The company website is ordinarily a business’ primary digital asset, and hence it must be maintained and its performance optimised as a matter of first importance. This can be done, for example, through adopting a keyword strategy to improve SEO. Your success or otherwise can be measured using online analytics tools and other metrics.
- Content strategy
Good content is a key defining feature of digital marketing strategies. Not only does it convey a sense of quality and expertise, it improves user experience and encourages visitors to come back again and again to your website and other digital platforms. Your content strategy will vary depending on your product and target market, but many businesses find a well-written, informative and interesting blog to be a good way of engaging with customers and providing the company with a more personable feel.
- Social media strategy
Social media is an increasingly important feature of digital marketing strategies due to the rise to prominence of websites such as Facebook, Twitter and LinkedIn. Social media platforms can be a great way to raise your online profile and win customers. However, there are a few questions that your digital marketing strategy needs to answer to make the most out of social media. For example, what social media platforms should we use? Facebook might be the best outlet for companies wishing to reach customers, but many business-to-business companies believe it lacks the professionalism of platforms such as LinkedIn and, to a lesser extent, Twitter. Another question worth asking is, how much money will you spend on advertising on social media? Some decide to invest highly in social media, while others rely on organic reach. Finally, how often should we post on social media? You want to promote your material but not be a nuisance to users. Conclusion The defining features of a digital marketing strategy are an assessment of your company’s digital assets, a highly developed content strategy and a plan for how to best use social media. Make sure that these are at the forefront of your mind when drawing up a digital marketing strategy for your business. Visit Related Blogs Choosing the Right E-Commerce Platform for Your Business How to Make your Website More Engaging for Visitors Can a Website Design get Better with Age?